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33052 Calle Aviador Unit C
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949 496-8437

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The Next Big Thing

Geoff Nicholson


In all of fashion, we are always looking for the NEXT BIG THING. That "big thing" is usually something that was a big thing a few years back. So why is it a big thing if we have done it already?? Well usually it's reintroduced with a TWIST to make it more relevant to the present day. For Spring/Summer 2015 we are seeing the resurrection of PRINTED NECKWEAR.One of the big differences between these NEW prints and the prints our dad's wore, are the fabrics they are printed on.The heavier weight fabrics that we are printing on today, give the look and feel of our current day woven jacquard tie, minus the color limitations that woven fabrics have always had. The other TWIST, is these modern day prints don't need to be printed on the traditional SILK fabrics that we have grown so accustom to over the last few decades. In fact the ties become MORE interesting when printed on alternative fabrics like cotton, linen, wool and other mixed fabric blends. These new fabrics and their wonderfully rich textures, are redefining what a tie should look and feel like. So let's keep our minds open this SS15 to what could be THE NEXT BIG THING.